Ironmark Blog

Jan 13, 2021

Drive Traffic with Blog Posts That Answer Questions

Posted by Lynne Kingsley
People don’t care about your company (or your content), they care about their own problems. Yet time and time again, I see companies blogging about their company news and ...
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Topics: Inbound Marketing

Jan 04, 2021

Buyer Persona Interviews: Asking the Right Questions

Posted by Chris McCready
Let's be honest - it's impossible to know every one of your customers on a personal level. People are dynamic, so the process of classifying them can be long, drawn out, and ...
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Topics: Quick Tips, Inbound Marketing

Sep 01, 2020

How Customer Service is Actually Marketing

Posted by Samantha Philipson
How much thought do you put into your company's customer service? Every single employee is a representative of your company. Each employee-customer interaction reflects the ...
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Topics: Inbound Marketing

Jul 23, 2020

The Power of Aligning Your Marketing and Sales Teams

Posted by Lynne Kingsley
By their very nature, sales and marketing people are like oil and water. Sales people can talk fast, go with the flow, and are ready for any curveball. Marketing people are ...
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Topics: Inbound Marketing, Sales

Apr 10, 2020

How to Measure ROI on Your SEO

Posted by Samantha Philipson
"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...
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Topics: SEO, ROI, Inbound Marketing

Dec 26, 2019

Using SMART Goals in Your 2020 Marketing Plan

Posted by Lynne Kingsley
Before you know it, it will be 2020. It's time to put together those 2020 marketing goals you haven't had time to even think about. Right now, they're a little vague, and ...
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Topics: Quick Tips, Inbound Marketing