Ironmark Blog

Apr 10, 2020

How to Measure ROI on Your SEO

Posted by Samantha Philipson
"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...
Read Article

Topics: SEO, ROI, Inbound Marketing

Dec 26, 2019

Using SMART Goals in Your 2020 Marketing Plan

Posted by Lynne Kingsley
Before you know it, it will be 2020. It's time to put together those 2020 marketing goals you haven't had time to even think about. Right now, they're a little vague, and ...
Read Article

Topics: Quick Tips, Inbound Marketing

Dec 18, 2019

Customer Experience And Why It Is Important for Your Business

Posted by Samantha Philipson
When was the last time you had a great experience with a business?  Maybe you walked into a store and the salesperson knew your name, or answered your questions honestly, or ...
Read Article

Topics: Quick Tips, Digital Marketing, Inbound Marketing, Sales

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
Read Article

Topics: Branding, Inbound Marketing

Nov 01, 2019

Implementing Lead Generation Strategies That Work

Posted by Lynne Kingsley
Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is ...
Read Article

Topics: Digital Marketing, Inbound Marketing

Jun 06, 2019

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...
Read Article

Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing