Ironmark Blog

Mar 29, 2021

Loom vs. Vidyard: Which Platform is Better for Explainer Videos?

Posted by Blake Leppert
[Updated for 2021] When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. Every platform tends to excel in one ...
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Topics: Digital Marketing, Inbound Marketing, Video Marketing

Jan 13, 2021

Drive Traffic with Blog Posts That Answer Questions

Posted by Lynne Kingsley
People don’t care about your company (or your content), they care about their own problems. Yet time and time again, I see companies blogging about their company news and ...
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Topics: Inbound Marketing

Jan 04, 2021

Buyer Persona Interviews: Asking the Right Questions

Posted by Chris McCready
Let's be honest - it's impossible to know every one of your customers on a personal level. People are dynamic, so the process of classifying them can be long, drawn out, and ...
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Topics: Quick Tips, Inbound Marketing

Sep 01, 2020

How Customer Service is Actually Marketing

Posted by Samantha Philipson
How much thought do you put into your company's customer service? Every single employee is a representative of your company. Each employee-customer interaction reflects the ...
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Topics: Inbound Marketing

Jul 23, 2020

The Power of Aligning Your Marketing and Sales Teams

Posted by Lynne Kingsley
By their very nature, sales and marketing people are like oil and water. Sales people can talk fast, go with the flow, and are ready for any curveball. Marketing people are ...
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Topics: Inbound Marketing, Sales

Apr 10, 2020

How to Measure ROI on Your SEO

Posted by Samantha Philipson
"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...
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Topics: SEO, ROI, Inbound Marketing