Ironmark Blog

Jun 06, 2019

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...
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Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing

May 30, 2019

How to Run an Influencer Campaign

Posted by Lynne Kingsley
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...
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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

May 28, 2019

Loom vs Vidyard: Which Platform is Better for Explainer Videos?

Posted by Blake Leppert
When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. After all, each platform tends to have a singular video ...
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Topics: Digital Marketing, Inbound Marketing, Video Marketing

Nov 28, 2018

Why Buyer Personas Are a Marketing Must-Have

Posted by Blake Leppert
First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating content for?...
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Topics: Digital Marketing, Inbound Marketing

Nov 21, 2018

What is Inbound Marketing and How Does it Work?

Posted by Lynne Kingsley
Long story short? Inbound marketing lets customers find you, not the other way around....
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Topics: Digital Marketing, Inbound Marketing

Jul 06, 2018

Restaurant PPC Campaigns: The Complete Guide

Posted by Blake Leppert
Why try a pay-per-click, or PPC campaign?...
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Topics: Digital Marketing, Inbound Marketing