Ironmark Blog

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
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Topics: Branding, Inbound Marketing

Nov 01, 2019

Implementing Lead Generation Strategies That Work

Posted by Lynne Kingsley
Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is ...
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Topics: Digital Marketing, Inbound Marketing

Jun 06, 2019

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready
With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...
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Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing

May 30, 2019

How to Run an Influencer Campaign

Posted by Lynne Kingsley
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...
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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

May 28, 2019

Loom vs Vidyard: Which Platform is Better for Explainer Videos?

Posted by Blake Leppert
When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. After all, each platform tends to have a singular video ...
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Topics: Digital Marketing, Inbound Marketing, Video Marketing

Nov 28, 2018

Why Buyer Personas Are a Marketing Must-Have

Posted by Blake Leppert
First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating content for?...
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Topics: Digital Marketing, Inbound Marketing