Ironmark Blog

Aug 22, 2019

How to Design for Direct Mail Print Pieces

Posted by Samantha Philipson
In marketing, keeping your audience engaged is the name of the game. Although digital marketing is a big part of the battle, another important component is print pieces, ...
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Topics: Direct Mail, Print Marketing

Aug 19, 2019

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...
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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

Aug 02, 2019

How to Get Extremely Targeted with Your Direct Mail Campaign

Posted by Chris McCready
In marketing, the more personalized the campaign, the better. The average consumer wants to feel connected to their favorite brands and products. In fact, according to the ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Jul 25, 2019

Setting Up Variable Data Printing for Personalization Perfection

Posted by Garner Leidy
When it comes to printing, design, and data as a business, consistency and personalization are key. Imagine receiving two cards from two different companies for the holidays. ...
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Topics: Direct Mail, Print Marketing

Jan 23, 2019

How to Raise Engagement with Super-Personalized Print Pieces

Posted by Lynne Kingsley
It’s a typical Tuesday, and you are making your way home from work. You check your mailbox, grab the mail, and then go inside. You shuffle through your mail and pick out all ...
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Topics: Direct Mail, Print Marketing

Jun 16, 2017

Unique Print Folds You've Never Considered

Posted by Katina Charles
Want a way to stand out from the crowd? You can make all sorts of creative design decisions – from imagery to color to font choice – but you probably haven’t thought about ...
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Topics: Direct Mail, Print Marketing