Ironmark Blog

Nov 06, 2019

Possibilities of Print: Elevated Holiday Cards

Posted by Samantha Pace
Holiday cards should reflect the vibrancy and excitement of the holiday season. Everyone appreciates a card that is fun, inviting, eye-catching, and saying all the right ...
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Topics: Design, Direct Mail, Print Marketing

Oct 24, 2019

Possibilities of Print: Die-Cutting

Posted by Reid Broendel
Both industry professionals and passionate crafts lovers often use die-cutting to create eye-catching and unique print projects. It’s about creating memorable images with ...
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Topics: Branding, Direct Mail, Print Marketing, Beginner Tips

Aug 22, 2019

How to Design for Direct Mail Print Pieces

Posted by Samantha Philipson
In marketing, keeping your audience engaged is the name of the game. Although digital marketing is a big part of the battle, another important component is print pieces, ...
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Topics: Direct Mail, Print Marketing

Aug 19, 2019

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...
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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

Aug 02, 2019

How to Get Extremely Targeted with Your Direct Mail Campaign

Posted by Chris McCready
In marketing, the more personalized the campaign, the better. The average consumer wants to feel connected to their favorite brands and products. In fact, according to the ...
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Topics: Direct Mail, Print Marketing, Quick Tips

Jul 25, 2019

Setting Up Variable Data Printing for Personalization Perfection

Posted by Garner Leidy
When it comes to printing, design, and data as a business, consistency and personalization are key. Imagine receiving two cards from two different companies for the holidays. ...
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Topics: Direct Mail, Print Marketing