Ironmark Blog

Dec 03, 2018

How to Respond to Negative Google and Yelp Reviews

Posted by Rachael Sanders
If you have a business, you’ve probably been slapped with at least one bad online review. Let’s face it, it comes with the territory....
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Topics: Quick Tips, Digital Marketing

Nov 28, 2018

Why Buyer Personas Are a Marketing Must-Have

Posted by Blake Leppert
First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating content for?...
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Topics: Digital Marketing, Inbound Marketing

Nov 21, 2018

What is Inbound Marketing and How Does it Work?

Posted by Lynne Kingsley
Long story short? Inbound marketing lets customers find you, not the other way around....
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Topics: Digital Marketing, Inbound Marketing

Oct 08, 2018

When to Consider Switching Marketing Agencies

Posted by Lynne Kingsley
Hopefully you’re 100% happy with your marketing agency. They’re proactive partners that meet your deadlines, produce great work and are a joy to work with. That’s the ideal ...
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Topics: Quick Tips, Digital Marketing

Sep 20, 2018

How to Get Your Store Found (and Frequented) Online

Posted by Rachael Sanders
It can be hard to build an online presence when you’re just getting started as a franchisee, or even when you’re well established but lack a large online following. Add to ...
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Topics: Digital Marketing, eCommerce

Aug 08, 2018

How to Give Your Copywriting an Adrenaline Boost

Posted by Rachael Sanders
In the digital age we live in, copy must be clear, concise, interesting, relevant and meaningful to be engaging. That’s a lot to keep in mind, but remember consumers are ...
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Topics: Digital Marketing, Beginner Tips