Ironmark Blog

Sep 12, 2019

Sponsored Content: How to Gel Well with Organic Content

Posted by Reid Broendel
Video killed the radio star, and the pop-up blocker killed the traditional method of online advertising. People crave authenticity, and this need for authenticity has led to ...
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Topics: Digital Marketing

Sep 03, 2019

Social Media Interactions - Engaging Your Audience Online

Posted by Chris McCready
Social media is a powerful tool for brands. It gives them a chance to create an online personality and connect with customers. A great social media campaign is about more ...
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Topics: Digital Marketing, Social Media Marketing

Aug 19, 2019

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...
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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

Aug 15, 2019

Why Email Drip Campaigns Are Crucial to Your Success

Posted by Blake Leppert
So, you’ve just added a new person to your email list, had a new sale go through, or had someone fill out a form to know more about your company and products. No matter what ...
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Topics: Digital Marketing, eCommerce

Jul 18, 2019

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
It’s a question as old as time—or, at least, as old as modern industry. Design and copy are the two pillars that form all high-quality, consistent marketing and, as the ...
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Topics: Design, Print Marketing, Digital Marketing, Creative

Jul 15, 2019

The 7 Best Ways to Analyze Digital Marketing Data

Posted by Reid Broendel
[Updated for 2021] As a marketer, analyzing digital marketing data is the best way to see whether or not your digital marketing tactics are working and where you can improve. ...
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Topics: Digital Marketing, ROI