Ironmark Blog

Apr 01, 2020

Striking the Right Tone During the COVID-19 Crisis (With Examples)

Posted by Lynne Kingsley
There’s a lot of doubt in the air. Everyone’s feeling it. People are petrified, nothing is certain, and we are standing in the unknown. This is why those of us in marketing ...
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Topics: Digital Marketing, Social Media Marketing, COVID-19

Mar 23, 2020

Is Your Marketing Department Overworked? Signs and Solutions

Posted by Lynne Kingsley
Most employers are looking to make their employees more productive and get more work done. However, in today's culture of "more" - more results, more work, and more hours - ...
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Topics: Print Marketing, Digital Marketing

Feb 24, 2020

4 Design Tips for Email Marketing

Posted by Lynne Kingsley
While social media is an excellent way to connect with your target audience, you are 600% more likely to get a click-through on email than you are on social. And the number ...
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Topics: Digital Marketing

Feb 13, 2020

Social Media Platforms: Adjusting Content for Each Platform

Posted by Chris McCready
Managing social media, for yourself or your clients, can be tough. It can be even tougher when you manage several profiles across multiple social media platforms. It's ...
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Topics: Digital Marketing, Social Media Marketing

Feb 04, 2020

Search Advertising: How to Make the BERT Update Work for You

Posted by Juliet Hulse
Comprehending the world of Google searches can be a critical component of a marketer's success. Google's recent implementation of BERT, one of the most significant algorithm ...
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Topics: Digital Marketing, SEO

Jan 02, 2020

Interactive Content for Businesses - It Works

Posted by Chris McCready
Content is a critical aspect of digital marketing. Exceptional marketers realize the value of creating bonds with their consumers. While it is true that clicks and views ...
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Topics: Branding, Digital Marketing, Social Media Marketing