Ironmark Blog

Feb 04, 2020

Search Advertising: How to Make the BERT Update Work for You

Posted by Juliet Hulse
Comprehending the world of Google searches can be a critical component of a marketer's success. Google's recent implementation of BERT, one of the most significant algorithm ...
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Topics: Digital Marketing, SEO

Jan 02, 2020

Interactive Content for Businesses - It Works

Posted by Chris McCready
Content is a critical aspect of digital marketing. Exceptional marketers realize the value of creating bonds with their consumers. While it is true that clicks and views ...
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Topics: Branding, Digital Marketing, Social Media Marketing

Dec 18, 2019

Customer Experience And Why It Is Important for Your Business

Posted by Samantha Philipson
When was the last time you had a great experience with a business?  Maybe you walked into a store and the salesperson knew your name, or answered your questions honestly, or ...
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Topics: Quick Tips, Digital Marketing, Inbound Marketing, Sales

Dec 11, 2019

The Rapidly Shifting Digital Landscape: What Are the Top 4 Marketing Trends for 2020?

Posted by Samantha Philipson
Your business doesn't stay the same, and neither do the marketing channels and tools available to help it reach its goals. If there's one constant in business and marketing, ...
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Topics: Digital Marketing

Nov 01, 2019

Implementing Lead Generation Strategies That Work

Posted by Lynne Kingsley
Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is ...
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Topics: Digital Marketing, Inbound Marketing

Oct 21, 2019

Choosing Keywords for SEO Friendly Content

Posted by Samantha Pace
When creating content for your website, whether it's a blog, article, or just in-page copy, it's important to keep your SEO strategy in mind. SEO is one of the critical ...
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Topics: Digital Marketing, SEO