Ironmark Blog

May 16, 2017

5 Insights Established Businesses Should Learn from Start-Ups

Posted by Katina Charles
The term “skin in the game” was coined by Warren Buffet, coined to refer to high-ranking insiders investing in the companies they run. ...
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Topics: Digital Marketing, Beginner Tips

May 08, 2017

The Ultimate Inbound Marketing Terminology Guide

Posted by Katina Charles
What’s a KPI on the ROI for PPC and determining LTV?...
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Topics: Digital Marketing, Beginner Tips, Inbound Marketing

May 04, 2017

6-Metrics your Boss Actually Cares About

Posted by Katina Charles
Metric reporting is most times regarded as the most important task that is executed by the marketing department. Often, marketers are consumed by so many metrics, it’s hard ...
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Topics: Digital Marketing, Beginner Tips

May 01, 2017

Account-Based Marketing - What you need to know pt. 2

Posted by Jason Drecchio
Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...
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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Apr 24, 2017

Account-Based Marketing - What you need to know pt.1

Posted by Jason Drecchio
Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...
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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Apr 06, 2017

6 Must-Have Elements of a Great Website design

Posted by Rich Cook
Website design trends come and go, but truly great websites have certain core elements in common.  Whether you’re a small business or a large company here are some must-haves ...
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Topics: Web Development, Web Design, Digital Marketing