Ironmark Blog | Digital Marketing (15)

Do I Know You? Using Personalization Without Being Creepy

Posted by Chris McCready

You’re out to lunch with some friends when you run into an acquaintance. You start to introduce this person to your friends, only to realize you don’t remember the guy’s ...

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Topics: Digital Marketing

Are You Collecting the Right Data From Your Website Visitors?

Posted by Lynne Kingsley

Remember that line from Field of Dreams: “If you build it, they will come?”...

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Topics: Web Design, Digital Marketing

Write Like a Creative: Copywriting for Beginners

Posted by Lynne Kingsley

On the surface, copywriting sure looks easy. Coming up with a jingle like “Plop plop, fizz fizz, oh what a relief it is,” can’t be that difficult, right?...

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Topics: Digital Marketing

Marketer’s Guide to Teaching your "Seasoned" Sales Team LinkedIn

Posted by Lynne Kingsley

Picture it: A bubbly, new marketing manager enters the training room with a 40-slide LinkedIn Powerpoint in tow. 35 sales guys who have been selling office furniture for a ...

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Topics: Digital Marketing, Social Media Marketing, Sales

Elements of a Good Social Media Campaign

Posted by Lynne Kingsley

So you’re in the office. Last week, you decided to start posting on social media to drum up excitement for an event your company is hosting. It’s time for you to check how ...

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Topics: Digital Marketing

Ironmark Picks: Top 5 Love-Themed Video Ads for Valentine’s Day

Posted by Chris McCready

You may know that today is Valentine’s Day. If we just reminded you, why are you still reading this post?! Go get your S.O. a gift, the rest of us will wait. Just come back ...

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Topics: Digital Marketing