Ironmark Blog | Digital Marketing (12)

Implementing Lead Generation Strategies That Work

Posted by Lynne Kingsley

Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is ...

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Topics: Digital Marketing, Inbound Marketing

Choosing Keywords for SEO Friendly Content

Posted by Chris McCready

When creating content for your website, whether it's a blog, article, or just in-page copy, it's important to keep your SEO strategy in mind. SEO is one of the critical ...

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Topics: Digital Marketing, SEO

Print and Digital Two-Pronged Marketing Tactics

Posted by Lynne Kingsley

Print and digital advertising are two of the most effective forms of marketing techniques that can be used to reach different demographic groups. In trying to decide which ...

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Topics: Print Marketing, Digital Marketing

Is Your Website Black Friday Ready?

Posted by Reid Broendel

The day after Thanksgiving has become one of the most significant shopping events of the year: Black Friday. Last year, Black Friday online sales increased by almost 24 ...

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Topics: Web Development, Web Design, Digital Marketing

Social Media Interactions - Engaging Your Audience Online

Posted by Chris McCready

Social media is a powerful tool for brands. It gives them a chance to create an online personality and connect with customers. A great social media campaign is about more ...

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Topics: Digital Marketing, Social Media Marketing

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley

In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...

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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI