Ironmark Blog

Feb 19, 2024

Untangling the Marketing Supply Chain in 2024

Posted by Lynne Kingsley
When your marketing projects get messy, you have two options: spend precious time untangling, or give up and grab the scissors. As companies evolve their logistics to meet ...
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Topics: Print Marketing, Digital Marketing, Strategy

Feb 06, 2024

How To Write an Email Subject Line that Doesn’t Suck

Posted by Reid Broendel
[UPDATED FOR 2024] Here you are! You’re ready to promote a webinar, keep customers updated with a newsletter, or invite contacts to a conference. All you need is for people ...
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Topics: Digital Marketing

Dec 20, 2023

Dollars and Sense: Avoiding the 3 Costliest PPC Oversights

Posted by Jamie Czajkowski
Modern marketers are undoubtedly aware of the potential power of pay-per-click (PPC) advertising. As you consider the best ways to optimize your marketing budget for 2024, ...
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Topics: Digital Marketing, Strategy

Nov 02, 2023

Making Your Website Mobile-Friendly

Posted by Megan Cranford
[Updated for 2023] If you traveled back in time, to a year before 2015, you would see that the mobile browsing experience was far from enjoyable. Most websites were designed ...
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Topics: Web Development, Digital Marketing

Oct 10, 2023

Video Marketing | Why You Should Embrace It

Posted by Sarah Davis
[UPDATED FOR 2023] The power of video platforms like TikTok and YouTube is nothing short of transformative. These platforms have emerged as cultural juggernauts, redefining ...
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Topics: Digital Marketing

Oct 02, 2023

5 Ways to Design an Effective Email

Posted by Olivia Tagye
Though our inboxes are often full, email marketing remains a powerful tool for businesses to connect with their audience. However, sending an effective email involves more ...
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Topics: Digital Marketing, Inbound Marketing, Email Marketing