Ironmark Blog

Aug 08, 2017

Adapt to the Generational Shift: Sales & Marketing Alignment

Posted by Nikki Schroeder
There’s a generational shift going on, and it’s changing how businesses approach their sales and marketing strategies. Radical differences between these generations in terms ...
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Topics: Digital Marketing, Account Based Marketing

Jul 26, 2017

Google Adwords for Newbies: 5 Easy Tips

Posted by Jason Drecchio
Oh boy… someone in the marketing meeting just brought up Google Adwords, and you can't remember the last time you logged in. Well, now’s the time to study up and make sure ...
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Topics: Digital Marketing, Beginner Tips

Jul 13, 2017

What is the Facebook Pixel and Why do I Need it?

Posted by Lynne Kingsley
Why do I need the Facebook Pixel when I’m only boosting my posts? Even if you only dabble in Facebook ads and boosted posts, you need to understand the almighty Facebook ...
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Topics: Digital Marketing, Social Media Marketing

Jun 06, 2017

5 Starter Tips to Set Up a Retargeting Campaign

Posted by Lynne Kingsley
You know what’s easier than finding new customers? Getting people who are already interested in your business to become customers. And one of the best ways to do this is with ...
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Topics: Digital Marketing, Beginner Tips

Jun 01, 2017

6 Must-Use Tools to Master Google Analytics

Posted by Katina Charles
What makes a good website great? Your website’s success depends on you truly understanding where your best prospects are coming from and what they are interested in. Yet ...
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Topics: Web Development, Digital Marketing

May 16, 2017

5 Insights Established Businesses Should Learn from Start-Ups

Posted by Katina Charles
The term “skin in the game” was coined by Warren Buffet, coined to refer to high-ranking insiders investing in the companies they run. ...
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Topics: Digital Marketing, Beginner Tips