Ironmark Blog

Mar 02, 2021

Why Hire Outside Vs. Inside Marketing Experts

Posted by Lynne Kingsley
If your entire marketing department consists of you operating as a one-man show, it can be daunting to take on all the tasks required to generate revenue. As the business ...
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Topics: Quick Tips, Digital Marketing

Jan 28, 2021

Biggest 2021 Changes in Digital Paid Media

Posted by Lynne Kingsley
Digital media is constantly changing, prompting marketers to change their strategies at breakneck speed. Even a subtle change by digital advertising channels can dramatically ...
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Topics: Digital Marketing

Dec 08, 2020

Ways to Recover from COVID Digitally

Posted by Samantha Philipson
Well, 2020 has turned out to be less than impressive, to put it mildly! Everyone we’ve talked to has experienced unprecedented twists and turns in their business - most ...
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Topics: Digital Marketing

Oct 20, 2020

Why Not Writing a Digital Marketing Plan Is Costing You Plenty

Posted by Lynne Kingsley
“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t believe how many established and well-known company executives avoid writing a digital ...
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Topics: Digital Marketing

Oct 02, 2020

Top Picks & Trends at HubSpot’s Virtual INBOUND 2020

Posted by Samantha Philipson
24,000 digital marketers usually pile on Boston each Fall to get their INBOUND on. In normal circumstances, this in-person mega-conference, located near the HubSpot ...
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Topics: Digital Marketing

Sep 23, 2020

How to Develop a Successful Multi-Touch Marketing Campaign

Posted by Chris McCready
Do you prefer to pick up a magazine and read it? Or open up an email and read it? Some people are tactile learners, some people are visual learners, why not make your ...
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Topics: Digital Marketing