Ironmark Blog

Aug 19, 2019

PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley
In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...
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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

Aug 15, 2019

Why Email Drip Campaigns Are Crucial to Your Success

Posted by Blake Leppert
So, you’ve just added a new person to your email list, had a new sale go through, or had someone fill out a form to know more about your company and products. No matter what ...
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Topics: Digital Marketing, eCommerce

Jul 18, 2019

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
It’s a question as old as time—or, at least, as old as modern industry. Design and copy are the two pillars that form all high-quality, consistent marketing and, as the ...
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Topics: Design, Print Marketing, Digital Marketing, Creative

Jul 15, 2019

The 6 Best Ways to Analyze Digital Marketing Data

Posted by Reid Broendel
As a marketer, analyzing digital marketing data is the best way to see whether or not your digital marketing tactics are working and where you can improve . ...
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Topics: Digital Marketing, ROI

Jul 01, 2019

How to Boost Your Organic SEO

Posted by Lynne Kingsley
As a business or marketer, you know that SEO is the “bread and butter” of the marketing world. SEO is the reason for increased traffic, engagement, leads, and sales every ...
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Topics: Quick Tips, Digital Marketing

Jun 24, 2019

Building Your Blog Content Strategy: 8 Easy Steps

Posted by Blake Leppert
As a marketer, you probably spend your entire day creating content for clients. From advertisements and site content, all the way to brochures and social media posts, you are ...
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Topics: Quick Tips, Digital Marketing, SEO