Ironmark Blog

Apr 06, 2022

How to Write a Creative Brief

Posted by Steve Norwood
The best way to help your designer start a creative project is to give them a clear understanding of the purpose of the project, background, intended audience and ...
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Topics: Design, Beginner Tips, Creative

Feb 22, 2022

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
Design and copy are the two pillars that form all high-quality, consistent marketing, and as the proverbial yin and yang of the marketing world, you can’t have one without ...
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Topics: Design, Print Marketing, Digital Marketing, Creative

Sep 01, 2021

Color Theory in Branding and Marketing

Posted by Steve Norwood
If you haven’t implemented color psychology in your brand or marketing strategy, now is the time to get on board - you’re missing out on an incredible opportunity to elevate ...
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Topics: Design, Creative

Jul 08, 2021

The Impact of Texture on the Perception of Your Print Products

Posted by Chris Marzullo
Creating eye-catching flyers and beautiful packaging is a necessary part of marketing your business, but it’s not enough. Studies show that the texture of your print products ...
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Topics: Design, Print Marketing

Jun 10, 2021

Google’s Big (and Small) Changes: Analyzing Their Latest UX Update

Posted by Lynne Kingsley
The way your users experience and benefit from your content is extremely important to Google. Now, with the new Google updates, User Experience (UX) has become more important ...
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Topics: Design, Web Design, SEO, Industry News

May 12, 2021

DPI vs Resolution: What You Need to Know

Posted by Reid Broendel
All too often, DPI and resolution are thought to be the same. However, while DPI and resolution may both be important to the quality of a photo, they are not the same ...
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Topics: Design, Quick Tips, Creative