Ironmark Blog | Design

Good Design vs Fast Design vs Cheap Design - Pick Two

Posted by Reid Broendel

Whether you are planning an important event or creating a marketing campaign for your business, design is a large part of the marketing process. Unfortunately, many people ...

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Topics: Design, Beginner Tips, Creative

Which Comes First: Design or Copy?

Posted by Lynne Kingsley

It’s a question as old as time—or, at least, as old as modern industry. Design and copy are the two pillars that form all high-quality, consistent marketing and, as the ...

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Topics: Design, Print Marketing, Digital Marketing, Creative

Planning Pagination for Brochures, Booklets and Magazines

Posted by Reid Broendel

How will my print publication will look once it's finished? What is the story that will be told in the pages that flow one after another? How will the order and orientation ...

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Topics: Design, Print Marketing, Quick Tips

DPI vs Resolution: What You Need to Know

Posted by Reid Broendel

All too often, DPI and resolution are thought to be the same. However, while DPI and resolution may both be important to the quality of a photo, they are not the same thing. ...

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Topics: Design, Quick Tips, Creative

11 Graphic Design Terms You Need to Know

Posted by Lynne Kingsley

Remember back in school when you had to learn your vocabulary words? You might have griped and groaned a little bit, but now you’re happy you know words like ...

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Topics: Design, Creative

How to Choose a Designer Whose Style Matches Yours

Posted by Chris McCready

Picture this: You are about to get married, and you hire a designer to make a dress or tux for the special day. You’re a pretty traditional guy or gal, so you’re surprised ...

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Topics: Design, Creative