Ironmark Blog

Apr 06, 2022

How to Write a Creative Brief

Posted by Steve Norwood
The best way to help your designer start a creative project is to give them a clear understanding of the purpose of the project, background, intended audience and ...
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Topics: Design, Beginner Tips, Creative

Feb 22, 2022

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
Design and copy are the two pillars that form all high-quality, consistent marketing, and as the proverbial yin and yang of the marketing world, you can’t have one without ...
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Topics: Design, Print Marketing, Digital Marketing, Creative

Nov 09, 2021

Pre-Press Checklist for Graphic Designers

Posted by Garner Leidy
Your team has approved the design for your project, and now it's time to send it to the printer and you’re asking yourself: how do you make a print-ready file?...
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Topics: Print Marketing, Creative, Printing Specialist

Sep 01, 2021

Color Theory in Branding and Marketing

Posted by Steve Norwood
If you haven’t implemented color psychology in your brand or marketing strategy, now is the time to get on board - you’re missing out on an incredible opportunity to elevate ...
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Topics: Design, Creative

May 12, 2021

DPI vs Resolution: What You Need to Know

Posted by Reid Broendel
All too often, DPI and resolution are thought to be the same. However, while DPI and resolution may both be important to the quality of a photo, they are not the same ...
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Topics: Design, Quick Tips, Creative

May 12, 2021

Creative Zoom Backgrounds That You Need Now

Posted by Lynne Kingsley
Do you think that Zoom backgrounds are a great identifier of your personality? It can be a huge headache to find the perfect place in your home to take Zoom calls. ...
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Topics: Quick Tips, Creative, COVID-19