Ironmark Blog

Mar 18, 2020

What is a Brand Audit?

Posted by Steve Norwood
Brand Audit (a bit of soul-searching, anyone?) You know those brands that give you that punched-in-the-gut feeling? Or the ones that stop your endless scrolling because ...
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Topics: Design, Branding, Creative

Jan 02, 2020

Interactive Content for Businesses - It Works

Posted by Chris McCready
Content is a critical aspect of digital marketing. Exceptional marketers realize the value of creating bonds with their consumers. While it is true that clicks and views ...
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Topics: Branding, Digital Marketing, Social Media Marketing

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
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Topics: Branding, Inbound Marketing

Nov 21, 2019

The Utility of Promotional Apparel

Posted by Blake Leppert
Did you know that promotional apparel is one of the hottest marketing trends right now? Brands of all sizes are getting in on the fun. If you’re new to the world of ...
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Topics: Branding, Print Marketing, Promotional Products

Oct 29, 2019

Promo Products: Making Them Pop

Posted by Lynne Kingsley
Did you know that promotional products are the most effective way to prompt consumers to take action? Out of the 89 percent of consumers who received promotional products in ...
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Topics: Branding, Promotional Products, Product Placement

Oct 24, 2019

Possibilities of Print: Die-Cutting

Posted by Reid Broendel
Both industry professionals and passionate crafts lovers often use die-cutting to create eye-catching and unique print projects. It’s about creating memorable images with ...
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Topics: Branding, Direct Mail, Print Marketing, Beginner Tips