Ironmark Blog | Beginner Tips (5)

The Ultimate Inbound Marketing Terminology Guide

Posted by Lynne Kingsley

What’s a KPI on the ROI for PPC and determining LTV?...

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Topics: Digital Marketing, Beginner Tips, Inbound Marketing

6-Metrics your Boss Actually Cares About

Posted by Kate Harris

Metric reporting is most times regarded as the most important task that is executed by the marketing department. Often, marketers are consumed by so many metrics, it’s hard ...

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Topics: Digital Marketing, Beginner Tips

Account-Based Marketing - What you need to know pt. 2

Posted by Matt Marzullo

Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...

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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Account-Based Marketing - What you need to know pt.1

Posted by Matt Marzullo

Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...

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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

How to Make your Site Searchable

Posted by Lynne Kingsley

Is your business site searchable? Ranking high on search engines means steep revenue hikes for local businesses. Still, many small- to medium-sized business owners are still ...

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Topics: Digital Marketing, Beginner Tips, SEO