Ironmark Blog

Aug 08, 2017

Adapt to the Generational Shift: Sales & Marketing Alignment

Posted by Nikki Schroeder
There’s a generational shift going on, and it’s changing how businesses approach their sales and marketing strategies. Radical differences between these generations in terms ...
Read Article

Topics: Account Based Marketing, Digital Marketing

May 01, 2017

Account-Based Marketing - What you need to know pt. 2

Posted by Jason Drecchio
Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...
Read Article

Topics: Account Based Marketing, Beginner Tips, Digital Marketing

Apr 24, 2017

Account-Based Marketing - What you need to know pt.1

Posted by Jason Drecchio
Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...
Read Article

Topics: Beginner Tips, Account Based Marketing, Digital Marketing