Ironmark Blog

Apr 09, 2021

10 Ways to Attract Profit-Boosting Older Patients to Your Practice

Posted by Ironmark
Knowing your audience is one of the key tenets in stand-up comedy — and in marketing. Both are intense, risky endeavors. You might even argue that the similarities don’t stop ...
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Topics: Account Based Marketing, Medical Office Solutions

Apr 05, 2021

Make Your Medical Experience Irresistible to Seniors

Posted by Ironmark
People, in general, are living longer these days - and the majority of the population is indeed getting older. The latest statistics show that by 2030, the entire baby boomer ...
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Topics: Account Based Marketing, Medical Office Solutions

Aug 08, 2017

Adapt to the Generational Shift: Sales & Marketing Alignment

Posted by Nikki Schroeder
There’s a generational shift going on, and it’s changing how businesses approach their sales and marketing strategies. Radical differences between these generations in terms ...
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Topics: Digital Marketing, Account Based Marketing

May 01, 2017

Account-Based Marketing - What you need to know pt. 2

Posted by Jason Drecchio
Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...
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Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Apr 24, 2017

Account-Based Marketing - What you need to know pt.1

Posted by Jason Drecchio
Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...
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Topics: Digital Marketing, Beginner Tips, Account Based Marketing