Ironmark Blog

Jan 31, 2017

WHAT’S IN A BIND? 4 TYPES OF BOOK BINDING – AND PROS AND CONS TO EACH

Posted by Katina Charles
There are at least a dozen methods of binding, and there are unique pros and cons to each depending on the purpose of the document. Some bindings are more durable than ...
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Topics: Print Marketing

Jan 27, 2017

8 CAMPAIGN-CRUSHING DIRECT MAIL BLUNDERS AND HOW TO AVOID THEM

Posted by Katina Charles
A direct mail campaign can result in a lot of sales if it is carried out in a proper manner – or it can be an expensive flop if things go wrong.  Here are common mistakes ...
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Topics: Direct Mail, Print Marketing

Jan 24, 2017

Hottest Promotional Product Trends of 2017

Posted by Cheryl Hokanson
The hottest promotional product trends usually show what customers are most interested in at the moment, so they're always worth checking out. Now, before you do any of ...
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Topics: Promotional Products

Jan 16, 2017

The value of event signage

Posted by Katina Charles
The value of event signage cannot be understated. Have you ever attended an event and had no idea if you were in the right place or how to get where you needed to be?...
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Topics: Logistics, Event Management

Jan 10, 2017

Chinese New Year: How to Avoid Production Delays

Posted by Lynne Kingsley
Chinese New Year (CNY), popularly known as the Spring Festival or the Lunar New Year, is considered the most important holiday in China. When it's Chinese New Year, how to ...
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Topics: Print Marketing, Logistics

Jan 03, 2017

7 Digital Marketing Predictions for 2017

Posted by Katina Charles
What does 2017 have in store for digital marketers? We know you are thinking about it, as you should. We conjured up seven digital marketing predictions for 2017 that we'll ...
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Topics: Digital Marketing