Ironmark Blog

Dec 26, 2019

Using SMART Goals in Your 2020 Marketing Plan

Posted by Lynne Kingsley
Before you know it, it will be 2020. It's time to put together those 2020 marketing goals you haven't had time to even think about. Right now, they're a little vague, and ...
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Topics: Quick Tips, Inbound Marketing

Dec 18, 2019

Customer Experience And Why It Is Important for Your Business

Posted by Lynne Kingsley
When was the last time you had a great experience with a business? Maybe you walked into a store and the salesperson knew your name, or answered your questions honestly, or ...
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Topics: Quick Tips, Digital Marketing, Inbound Marketing, Sales

Dec 03, 2019

Understanding Google’s Newest Update: Meet BERT

Posted by Reid Broendel
Google has enhanced its algorithm in a major way by releasing its latest natural language processing (NLP) iteration known as BERT. BERT is short for Bidirectional Encoder ...
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Topics: Web Development, Web Design, SEO, Industry News

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
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Topics: Branding, Inbound Marketing

Nov 21, 2019

The Utility of Promotional Apparel

Posted by Lynne Kingsley
Did you know that promotional apparel is one of the hottest marketing trends right now? Brands of all sizes are getting in on the fun. If you’re new to the world of ...
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Topics: Branding, Print Marketing, Promotional Products

Nov 13, 2019

Planning Corporate Conferences

Posted by Lynne Kingsley
Corporate conferences are a valuable opportunity to grow brand awareness, find new partnerships, and grow your customer base. Planning corporate conferences requires ...
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Topics: Event Management, Trade Shows