Ironmark Blog

Dec 03, 2019

Understanding Google’s Newest Update: Meet BERT

Posted by Reid Broendel
Google has enhanced its algorithm in a major way by releasing its latest natural language processing (NLP) iteration known as BERT. BERT is short for Bidirectional Encoder ...
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Topics: Web Development, Web Design, SEO, Industry News

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
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Topics: Branding, Inbound Marketing

Nov 21, 2019

The Utility of Promotional Apparel

Posted by Blake Leppert
Did you know that promotional apparel is one of the hottest marketing trends right now? Brands of all sizes are getting in on the fun. If you’re new to the world of ...
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Topics: Branding, Print Marketing, Promotional Products

Nov 13, 2019

Planning Corporate Conferences

Posted by Samantha Philipson
Corporate conferences are a valuable opportunity to grow brand awareness, find new partnerships, and grow your customer base. Planning corporate conferences requires ...
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Topics: Event Management, Trade Shows

Nov 06, 2019

Possibilities of Print: Elevated Holiday Cards

Posted by Samantha Pace
Holiday cards should reflect the vibrancy and excitement of the holiday season. Everyone appreciates a card that is fun, inviting, eye-catching, and saying all the right ...
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Topics: Design, Direct Mail, Print Marketing

Nov 01, 2019

Implementing Lead Generation Strategies That Work

Posted by Lynne Kingsley
Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is ...
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Topics: Digital Marketing, Inbound Marketing