Ironmark Blog (45)

Direct Mail: Stronger Than Ever in the Digital Age

Posted by Lynne Kingsley

"The reports of my death are greatly exaggerated." - Mark Twain ...and direct mail. Direct mail will be a marketer's secret weapon in 2021 and a strategic differentiator in a ...

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Topics: Print Marketing

What Marketers Can Learn from Political Direct Mail

Posted by Reid Broendel

In the era of fake news, political campaigns rely on direct mail to get their message out to millions of voters, and they spend a lot. Direct mail may not be a new tool, but ...

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Topics: Print Marketing

Why Not Writing a Digital Marketing Plan Is Costing You Plenty

Posted by Lynne Kingsley

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin You wouldn’t believe how many established and well-known company executives avoid writing a digital ...

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Topics: Digital Marketing

Avoiding Work From Home Disasters

Posted by Lynne Kingsley

Did you hear about the board member’s husband crossing behind her in his underwear while on a Zoom call? Work from home is the new norm these days - but it can go seriously ...

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Topics: Quick Tips, COVID-19

How A Web-to-Print Portal Can Save You Money

Posted by Reid Broendel

In both good economic times and bad, saving money is one of the biggest challenges your multi-location business faces. You always have to keep an eye on your overhead ...

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Topics: Web-to-Print

Elevating Your Subscription Box Contents With Promotional Products and Inserts

Posted by Lynne Kingsley

The subscription box industry is a growing one and companies are applying different tactics to boost not only consumer interest, but their own bottom line. Subscription box ...

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Topics: Print Marketing, Promotional Products