Ironmark Blog

Gift Giving in the Time of COVID-19

Posted by Lynne Kingsley

How should my corporate gift giving strategy change during COVID-19? For many companies, the majority of employees are now working from home. Because of this change in ...

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Topics: Promotional Products

How to Build a Kickass Editorial Calendar for Your Blog

Posted by Samantha Philipson

You finally started your blog, and it's going great! The comments are trickling in, lots of people are subscribing to notifications, and you have a steady weekly posting ...

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Topics: Quick Tips, Beginner Tips

8 Excel Hacks For A Squeaky Clean Mailing List

Posted by Samantha Philipson

(Updated for 2020) A mailing list is a crucial item in any organization. Why? It helps the organization keep in touch with clients and potential clients....

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Topics: Print Marketing

Wide-Format Products to Make Your Franchise Shine

Posted by Chris McCready

When you want people to really notice your multi-location brand, it helps to go big - sometimes really big - with wide-format printing. A high-quality display graphic, ...

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Topics: Print Marketing, Wide Format

Corporate Branding: What to Do When Franchisees Go Rogue

Posted by Juliet Hulse

Franchisees going off-script with corporate branding guidelines can make your entire brand vulnerable. Your franchise is built off of customer expectations....

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Topics: Branding, Retail Sales, Multi-Unit Marketing, Web-to-Print

Direct Mail: Stronger Than Ever in the Digital Age

Posted by Blake Leppert

"The reports of my death are greatly exaggerated." - Mark Twain ...and direct mail. Direct mail will be a marketer's secret weapon in 2021 and a strategic differentiator in ...

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Topics: Print Marketing