Ironmark Blog

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready

With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...

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Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing

How to Run an Influencer Campaign

Posted by Lynne Kingsley

So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...

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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

Loom vs Vidyard: Which Platform is Better for Explainer Videos?

Posted by Blake Leppert

When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. After all, each platform tends to have a singular video ...

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Topics: Digital Marketing, Inbound Marketing, Video Marketing

Basic Tips to Maximize Your Google Ads Budget

Posted by Chris McCready

As a marketer, it’s no doubt that you know how important Google Ads can be for promotion and marketing of your services or products. However, creating a Google Ads strategy ...

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Topics: Digital Marketing

How to Leverage Branded Hashtags to Elevate Your Business

Posted by Ashley Freeman

Oftentimes, social media can feel more like a puzzle than a tool. As a marketers, we know exactly how powerful social media (especially Instagram and Twitter) can be for our ...

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Topics: Digital Marketing, Social Media Marketing

Flywheel vs Funnel: Which Method Works For Your Marketing?

Posted by Lynne Kingsley

For years, inbound marketing was often thought of as a funnel. ‘Top of the funnel’ made up the vast majority of site viewers and marketing and, as the funnel became more and ...

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Topics: Digital Marketing, Sales