Ironmark Blog

How to Respond to Negative Google and Yelp Reviews

Posted by Rachael Sanders

If you have a business, you’ve probably been slapped with at least one bad online review. Let’s face it, it comes with the territory....

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Topics: Digital Marketing, Quick Tips

Why Buyer Personas Are a Marketing Must-Have

Posted by Blake Leppert

First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating content for?...

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Topics: Inbound Marketing, Digital Marketing

What is Inbound Marketing and How Does it Work?

Posted by Lynne Kingsley

Long story short? Inbound marketing lets customers find you, not the other way around....

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Topics: Inbound Marketing, Digital Marketing

Book Binding for Beginners: Spiral Binding

Posted by Matt Marzullo

Spiral binding, otherwise known as coil binding, is one of the most common ways to bind print materials. So, what exactly is spiral binding? Spiral bound books have a wire or ...

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Topics: Print Marketing

Get Your Print Projects Done Faster (and Easier)

Posted by Jeannette Bezinque

Whether you’re planning a battle, an important speech or dinner, preparation is key. The more you prep, the better you fare....

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Topics: Print Marketing

5 Tips to Make Your Holiday Retail Sales Something to Celebrate

Posted by Chris McCready

We’re upon it again – that most feared and celebrated of retail seasons. The one that can build your bank or break it. It’s the most anticipated time of the year – the ...

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Topics: Retail Sales, Quick Tips