Ironmark Blog

May 08, 2017

The Ultimate Inbound Marketing Terminology Guide

Posted by Katina Charles
What’s a KPI on the ROI for PPC and determining LTV?...
Read Article

Topics: Digital Marketing, Beginner Tips, Inbound Marketing

May 04, 2017

6-Metrics your Boss Actually Cares About

Posted by Katina Charles
Metric reporting is most times regarded as the most important task that is executed by the marketing department. Often, marketers are consumed by so many metrics, it’s hard ...
Read Article

Topics: Digital Marketing, Beginner Tips

May 01, 2017

Account-Based Marketing - What you need to know pt. 2

Posted by Jason Drecchio
Continued from part 1 Your message should provide some sort of value, so your audience finds it useful. Make them want to read your message by offering something truly ...
Read Article

Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Apr 27, 2017

Top 5 Promotional Items to Spark Your Spring Campaign

Posted by Katina Charles
Seasonal Promotional Ideas! Using things that are top-of-mind, in terms of what your consumer is interested in, are the best way to build trust and grow consumer engagement. ...
Read Article

Topics: Branding, Promotional Products

Apr 24, 2017

Account-Based Marketing - What you need to know pt.1

Posted by Jason Drecchio
Account-Based Marketing is a marketing strategy that focuses on specific accounts instead of a big, broad market:...
Read Article

Topics: Digital Marketing, Beginner Tips, Account Based Marketing

Apr 17, 2017

How to Slash Direct Mail Costs without Sacrificing Quality

Posted by Lynne Kingsley
Direct mail costs come in all shapes and sizes – as do the mailers themselves. ...
Read Article

Topics: Direct Mail, Print Marketing