Ironmark Blog

Jan 05, 2018

CMYK vs RGB | What's the Difference & When to Use Them

Posted by Lynne Kingsley
Essentially, CMYK works best for printed materials such as flyers, brochures and signage, while RGB performs best for anything that goes online, like websites, digital ...
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Topics: Design, Print Marketing

Dec 27, 2017

How To Get Started with an E-Commerce Storefront

Posted by Rachael Sanders
Where do you even begin planning and organizing an e-commerce storefront for your business? Start by looking at your design options, understanding your inventory (public ...
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Topics: eCommerce

Dec 21, 2017

How to Rank on the First Page of Google

Posted by Rachael Sanders
Time and again we get the same question from clients: How do I get on the first page of Google? Oh, it's easy – we just wave our magic wands and say, "Abracadabra!" Just ...
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Topics: Digital Marketing, Beginner Tips

Dec 15, 2017

What Is Variable Data Printing, and Why Do You Need It?

Posted by Lynne Kingsley
Simply put, variable data printing (or VDP) is a digital printing technique that changes certain elements, such as text, graphics, images, and so on for each print....
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Topics: Print Marketing

Dec 13, 2017

Time-Saving Social Media Marketing Techniques

Posted by Rachael Sanders
What are some social media time-savers?  Using several different social media marketing platforms may feel like a burden, but stress no more!  ...
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Topics: Digital Marketing

Dec 08, 2017

The 5 Best Annual Meeting Tools for Project Managers

Posted by Jason Drecchio
There are so many moving parts when it comes to planning, organizing and carrying out an association’s annual meeting - keeping it all straight can be a daunting challenge.  ...
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Topics: Event Management