Ironmark Blog (27)

What are the Standard Book Sizes in Publishing?

Posted by Scott Kravitz

Welcome to the world of book publishing, where there are as many different sizes of books as the stories that fill them (well almost as many). This post will explain the ...

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Topics: Quick Tips, Print Finishing, Print Techniques

Finish Strong: Print Finishing Techniques that Wow

Posted by Scott Kravitz

Print finishing adds the “wow” to your work. With a simple process, it takes print projects to the next level. You can achieve almost any look you can think of. Where there’s ...

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Topics: Quick Tips, Print Finishing, Print Techniques

6 Ways To Say No To an Unreasonable Customer Request

Posted by Matt Marzullo

Dealing with rigid or unreasonable customers and their requests can be a nightmare. Even though it may be difficult to deal with customers at times, it’s important that you ...

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Topics: Quick Tips

Prove ROI and ROAS with These 12 Digital Marketing KPIs

Posted by Chris McCready

Proving return on investment (ROI) and return on advertising spend (ROAS) is the holy grail for marketers. Many of us remember the days where we were all making our best ...

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Topics: Quick Tips, Digital Marketing, Reporting and Tracking

Book Binding for Beginners: Sewn Binding

Posted by Chris Marzullo

Sewn binding is one of the oldest forms of bookbinding, and remains the most durable and longest-lasting method. Pages are bound together with pieces of thread and adhered to ...

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Topics: Print Marketing

Is Print Still Dead? Research Says No.

Posted by Scott Kravitz

[Updated for 2022] In today's digital marketing landscape, it's common to hear the question, "Isn't print dead?" The answer is a resounding "no." Despite the digital ...

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Topics: Print Marketing