Ironmark Blog

Jul 31, 2019

Ironmark Picks: Top 10 Movie/TV Product Placements

Posted by Reid Broendel
You’ve probably seen it many times before; the Coca-Cola can in the television show or the billboard in a movie scene’s background. Although it may not seem like a big deal, ...
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Topics: Product Placement

Jul 25, 2019

Setting Up Variable Data Printing for Personalization Perfection

Posted by Garner Leidy
When it comes to printing, design, and data as a business, consistency and personalization are key. Imagine receiving two cards from two different companies for the holidays. ...
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Topics: Direct Mail, Print Marketing

Jul 18, 2019

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
It’s a question as old as time—or, at least, as old as modern industry. Design and copy are the two pillars that form all high-quality, consistent marketing and, as the ...
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Topics: Design, Print Marketing, Digital Marketing, Creative

Jul 15, 2019

The 6 Best Ways to Analyze Digital Marketing Data

Posted by Reid Broendel
As a marketer, analyzing digital marketing data is the best way to see whether or not your digital marketing tactics are working and where you can improve . ...
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Topics: Digital Marketing, ROI

Jul 10, 2019

What is the ROI of a High Quality Print Piece

Posted by Lynne Kingsley
For years, companies have battled between quantity and quality in everything they do. From marketing and prints, to employees and products, companies can never determine ...
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Topics: Print Marketing, Trade Shows, ROI

Jul 08, 2019

Planning Pagination for Brochures, Booklets and Magazines

Posted by Reid Broendel
How will my print publication will look once it's finished? What is the story that will be told in the pages that flow one after another? How will the order and orientation ...
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Topics: Design, Print Marketing, Quick Tips