Ironmark Blog

Mar 26, 2019

Write Like a Creative: Copywriting for Beginners

Posted by Rachael Sanders
On the surface, copywriting sure looks easy. Coming up with a jingle like “Plop plop, fizz fizz, oh what a relief it is,” can’t be that difficult, right?...
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Topics: Digital Marketing

Mar 21, 2019

How to Prepare for a Brand Refresh

Posted by Ashley Freeman
It’s difficult to admit, but you’ve fallen out of love. Your brand used to give you butterflies in your stomach, but now, you’re wondering if you’d be better off as friends....
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Topics: Branding, Creative

Mar 15, 2019

How Instagram Hashtags Work for Business

Posted by Lauren Williams
So you’ve heard of Instagram, but did you know you can leverage it for your business? It’s all in the hashtags. But if you’re not quite sure how that whole hashtag thing ...
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Topics: Social Media Marketing

Mar 14, 2019

The 12 Sales Email Templates You Absolutely Need

Posted by Lynne Kingsley
Drumming up business for your company can be challenging. Sending an email can be a great first point of contact for prospective connections, but in a world full of spam, how ...
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Topics: Templates, Sales

Mar 08, 2019

Marketer’s Guide to Teaching your "Seasoned" Sales Team LinkedIn

Posted by Lynne Kingsley
Picture it: A bubbly, new marketing manager enters the training room with a 40-slide LinkedIn Powerpoint in tow. 35 sales guys who have been selling office furniture for a ...
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Topics: Digital Marketing, Social Media Marketing, Sales

Feb 28, 2019

Book Binding for Beginners: Stab Stitching

Posted by Matt Marzullo
As you flip through a booklet, pamphlet or magazine, you probably aren't thinking about how its pages and cover are held together, but for those in the industry, this is a ...
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Topics: Print Marketing