Ironmark Blog

Dec 30, 2022

How to Update Your Marketing Scorecard for 2023

Posted by Lynne Kingsley
[Updated for 2023] What if you could see how your campaigns are doing to ensure you're meeting your KPIs (key performance indicators)? What if there was a way to instantly ...
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Topics: Quick Tips, Digital Marketing

Dec 27, 2022

How to Design a Landing Page that Converts

Posted by Kaytee Nichols
Landing pages require careful crafting to engage users and steer them toward your form to submit their information. If you’re starting from scratch or fixing up an existing ...
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Dec 20, 2022

Crediting Conversions: Using Attribution and the Customer Journey for the Full Picture

Posted by Ryan Lewis
ROI is always top of mind — understandably. We want to know where our money is going and what we’re getting in return for it. For many businesses, ROI is measured by lead ...
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Topics: Digital Marketing

Dec 19, 2022

Top Trade Show Exhibit Trends for 2023

Posted by John Lamon
Trade shows are back in full swing, and they’ve never been better. With a wealth of new ideas, company booths and exhibits are bringing in fresh signage and displays—and ...
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Dec 16, 2022

3 Ways Print Will Bring Awareness to Your Brand

Posted by Chris McCready
[Updated for 2022] Print should be your new best friend. It only brings your marketing efforts to a new level in creating everlasting impressions on your audiences. There ...
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Topics: Print Marketing, ROI

Dec 14, 2022

Unique Direct Mail Designs That Break Out of the Mailbox

Posted by Scott Kravitz
You’ve got to admit that going to the mailbox can be a bit exciting. You never know what is going to arrive. While our email inboxes pile up with a hundred or more messages ...
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Topics: Direct Mail