Ironmark Blog (13)

ChatGPT vs Bard: Battle of the AI Chatbots

Posted by Nilton Capela

If you haven’t heard about ChatGPT yet, it’s time to crawl out from under that rock you’re living under! AI chatbots are flooding headlines with ways to utilize this ...

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Topics: Digital Marketing, Industry News, Google, ChatGPT

Positioning Statement vs Value Proposition: The Key Differences

Posted by Lynne Kingsley

At a glance, a positioning statement and a value proposition might seem to be synonymous. In fact, these terms are defined in a wide variety of ways depending upon who you ...

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Topics: Strategy

AI and the Print World

Posted by Lynne Kingsley

[Updated for 2023] From AI-Generated Art to Spotify’s AI DJ to Chatbots like OpenAI’s ChatGPT and Google’s Bard, AI is on everyone’s mind. AI is revolutionizing many ...

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Topics: Print Marketing, Digital Marketing, eCommerce

A Guide to Combining Traditional Print and Digital Marketing

Posted by Don Clark

When considering how to integrate digital and print marketing, focus on a strategy that capitalizes on the unique advantages of each medium, while creating synergy across all ...

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Topics: Direct Mail, Print Marketing, Quick Tips, Digital Marketing, Inbound Marketing, Strategy

7 Digital Marketing Predictions From 2017 - Did They Come True?

Posted by Don Clark

[Updated for 2023] HERE ARE 7 PREDICTIONS WE MADE IN 2017 - DID THEY AGE WELL? BIG DATA ACCOUNTABILITY NATIVE ADS AUGMENTED REALITY VIDEO INFLUENCER MARKETING MOBILE READY TO ...

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Topics: Digital Marketing

Top 10 Promotional Products to Celebrate Pride Month

Posted by John Lamon

June is Pride Month — a month dedicated to celebrating the achievements in LGBTQ+ civil rights since the Stonewall Uprising, and showing continued support for the LGBTQ+ ...

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Topics: Promotional Products, Event Management, Corporate Gift Giving