Ironmark Blog

Dec 12, 2018

Why Topic Clusters & Pillar Pages are the SEO of Tomorrow

Posted by Chris McCready
When it comes to search engine optimization (SEO), the only constant is change. Right when you think you’ve figured out Google’s algorithms, the company does an about-face ...
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Topics: Digital Marketing

Dec 06, 2018

What’s Next: Digital Marketing Trend Predictions for 2019

Posted by Lynne Kingsley
It’s a brave new world out there, and it’s getting braver. The pace of change is increasingly faster and new technologies in digital marketing are coming to market quicker ...
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Topics: Digital Marketing

Dec 03, 2018

How to Respond to Negative Google and Yelp Reviews

Posted by Rachael Sanders
If you have a business, you’ve probably been slapped with at least one bad online review. Let’s face it, it comes with the territory....
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Topics: Digital Marketing, Quick Tips

Nov 28, 2018

Why Buyer Personas Are a Marketing Must-Have

Posted by Blake Leppert
First, ask yourself this question: How can you create an engaging content strategy if you’re not sure who you’re creating content for?...
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Topics: Inbound Marketing, Digital Marketing

Nov 21, 2018

What is Inbound Marketing and How Does it Work?

Posted by Lynne Kingsley
Long story short? Inbound marketing lets customers find you, not the other way around....
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Topics: Inbound Marketing, Digital Marketing

Nov 15, 2018

Book Binding for Beginners: Spiral Binding

Posted by Matt Marzullo
Spiral binding, otherwise known as coil binding, is one of the most common ways to bind print materials. So, what exactly is spiral binding? Spiral bound books have a wire or ...
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Topics: Print Marketing