When it comes to video creation for marketing, it can often be difficult to choose the right platform for your needs. After all, each platform tends to have a singular video format that it excels in above all else.

With that said, when it comes to explainer videos, two platforms stand out in the crowd. The question is, which one is best for this video format and what separates them despite their various similarities? To fully understand this, we must first analyze what both Loom and Vidyard have in common and then determine the unique attributes of both that will help to determine the winner.

What do They Both Have in Common?

For starters, both Vidyard and Loom are video platforms that provide marketers with ideal video solutions for everyday use. These platforms include various useful tools outside of explainer videos including team presentations, engaging client update video formats, the ability to integrate with various other platforms like Asana and Dropbox, and product demo videos likewise.

Furthermore, both apps are fairly easy to use and provide simpler solutions to marketers for their everyday workloads. According to TrustRadius, both score highly in recommendations, renewal, usability, performance, support, implementations, ROI, and pricing. While Loom scored a 9.4 out of 10. Vidyard scored an 8.8 out of 10 making both options highly favorable with other marketers and proving their validity when it comes to explainer videos specifically.

However, both on TrustRadius and various other sources including the platform’s sites themselves, you will also find their differences and why some choose one over another. To analyze this and determine which is right for your own videos, let’s assess the unique attributes of both platforms and how they can be used in different ways for different results.

related: Video Marketing: Why you Should Embrace it

The Unique Attributes of Loom

Let’s start with, perhaps, the two most appealing attributes of Loom: the platform is entirely free to use and integrates into chrome as an extension. Although the free aspect makes sense (it’s free!), you may be wondering why Chrome integration is so enticing.

To answer this, simply think about your current video workflow. You may have to open up a video making app on your computer or another screen that the video creator is on. Then, you will need to take the video more than likely with a separate tool and add it into the video maker before being able to edit and upload it to YouTube. Over time, this can become a serious pain and lead to a far less efficient weekly time management model.

However, with Loom functioning as an extension, simply create the video in seconds and upload it with ease straight from Loom to anywhere with its various integrations. There are many helpful use cases on the Loom website to showcase its other capabilities as well.

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On top of this, Loom also is considered one of the most responsive and easy-to-learn video platforms out there as it doesn’t take time to master the intricacies involved with it. This means that you and your team could essentially learn it in no time and utilize it for countless explainer videos both for you and your clients with ease.

The primary negative aspect to Loom is that it isn’t necessarily used for explainer videos as much as it is used for walkthroughs, video updates to clients, and tutorials for teams. However, if your explainer video is less of an animation and more of just you explaining how your product or process works, this may be the best option for you.

The Unique Attributes of Vidyard

Although Vidyard is not free like its counterpart, the unique attributes associated with Vidyard are certainly enticing. For starters, Vidyard does offer a free video recording tool that also integrates with Chrome called GoVideo which is relatively simple and sleek in nature.

Related: Create your own Strategic Video Plan

On top of this, choosing to pay for Vidyard doesn’t mean an immediate payment out-of-pocket either as you can easily request a free demo to get a feel for the platform before committing to anything.

Although Vidyard is a bit more complex and is recommended for people who are very serious about their videos and/ or looking to drive traffic to their website, one of the main positives of Vidyard is the fact that they do offer animated explainer videos you can custom create. 

This is highly favorable for those looking to create the traditional animated explainer video and the reviews of Vidyard indicate that, although the platform takes a bit more time to master, it has many more options than others currently on the market.

Another major bonus to using Vidyard is the fact that it also tracks video analytics meaning that businesses can essentially analyze the success rates of all of their videos including explainer videos. This is, perhaps, the most unique and also enticing elements of Vidyard for marketers as it essentially saves them time analyzing their success rates and developing marketing strategies. Also, it integrates with popular marketing automation tools like HubSpot, Marketo, Salesforce and many more.

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The starting price of Vidyard for the Starter Package is $150/ month and offers Vidyard’s core features (hosting and analytics, fully customizable player, interactive calls-to-action, the sharing and embedding of videos, syncing to social platforms, and custom video-sharing pages) as well as 20 videos and email support. These features only go up from there with an enterprise custom solution being offered likewise.

This means that whether you are a one-person marketing department or a massive marketing agency, you are sure to find what you are looking for from Vidyard. 

Bottom Line: Vidyard or Loom?

Your favorite answer: it depends.

But seriously, in the end, both options provide helpful and highly useful elements for explainer videos and marketing alike. It all depends on what you are looking for essentially and how much these video platforms are truly worth to you and your team.

If you're looking for an easy-to-use lightweight tool just for explainer videos, choose Loom. If you're looking for a more robust platform that can track metrics, integrate with your tech stack and personalize videos (and you have a budget for video marketing), choose Vidyard.

Looking to up your video game? Talk to an Ironmark digital marketing strategist and we can definitely help!


Written by Blake Leppert

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