Time and again we get the same question from clients: How do I get on the first page of Google? Oh, it's easy – we just wave our magic wands and say, "Abracadabra!"
Just kidding; if it were only that simple.
Create quality content
THE KEYS TO keywordS
There's a big difference between a keyword and a long-tail keyword. Essentially, a keyword is a short and generalized search term; a long-tail keyword expands on that base and turns it into a much more specific search term.
For example: "coffee" is a very broad keyword with millions of daily searches. With such a generic term, there's little chance someone will find your product or service. However, a long-tail keyword term, such as "16oz. insulated traveler's coffee mug" is far less competitive and easier to rank for on Google.
DO SOME ON-PAGE SEARCH ENGINE OPTIMIZATION (SEO)
Making sure website visitors understand exactly who you are and what you're selling is absolutely essential. Relevancy is everything. The Google ranking formula functions in a very similar way.
More than 60% of all online searches comes from handheld devices. Because of this seismic shift in user behavior, Google has changed it’s ranking criteria to give preference to mobile-friendly websites. If you want to boost your position in Search Engine Results Pages (SERPs), you need to think mobile-first, too.
Build relationships for referral traffic
Traffic volume is key to your Google ranking, but trying to get organic traffic is not easy. Why not leverage another's audience to grow your own? One way to do this is by networking and building meaningful relationships with influencers in your niche.
So, what’s an "influencer?" Basically, they're respected industry experts, who can help sway an audience’s purchasing behavior. Bloggers and YouTubers are two good examples. Share their content on your company’s social media accounts, comment on their posts and mention them in your content – they may return the favor. If you’re at the head of the class, you might even dip your toes into an influencer campaign.
These tips are just the beginning; you really need a dedicated digital marketing team that knows this stuff inside and out. You're busy running your business – let us work to improve your Google rankings. Get in touch today to get started!