Corporate gifting is a great way to show your employees and clients that you care. However, it can take time (and a lot of planning) to determine the best gifts to give. One of the best ways to succeed in corporate gift giving (especially around the holidays) is to give yourself ample time to select and order your promotional products. That’s why August is the perfect time to start thinking about the holidays. Read on to learn how you can make your corporate gift giving as smooth as possible this holiday season.
Tips for Planning Your Corporate Gift Orders
Just like any other business goal, you need a good strategy in place to successfully tackle corporate gift giving. You can start by creating a clear set of guidelines that explains what you’re aiming to accomplish.
As you tackle holiday planning, here are some items you should consider:
- Gift budgets
- The type of gifts that work best for each audience
- The style of branding you want on the corporate gifts
- The date you want to have the gifts delivered
- How the gifts align with your core values
Once you’ve created the outline, you can move forward with executing the plan. You will need ample time to complete the order from start to finish - so the sooner you start, the better.
According to a study conducted by Klarna during last year’s holiday season, 79% of consumers in the United States didn’t bother with their holiday shopping until the last minute. This means that the overwhelming majority of shoppers will purchase their family and corporate gifts just a few weeks before the holidays. If you want to ensure your clients get the best possible gifts, you should shop in advance, before the crowd, so that you still have ample options available.
The advantages to ordering early include:
- Peace of mind
- Avoiding potential shortages of product
- Avoiding potential shortages of paper
- Dodging possible supply chain issues
- Escaping the stress of last-minute ordering
- Preventing address and purchasing errors made while rushing
Industry Secrets: Why Promo Products Make Great Gifts
If you want to make this year’s holiday gift-giving successful for your business, you should consider one of the most profitable industry secrets: promotional products. Promotional products are a great option for any business because you’ll not only provide clients with a gift that solidifies your business relationship, but you’re also building awareness of your brand.
Promotional products are a great gift idea because they:
- Boost brand visibility
- Increase customer loyalty and employee morale
- Strengthen customer relationships
- Act as a business card
- Work as a cost-effective marketing tactic
Ironmark is a great place to start if you’ve decided to purchase promotional holiday gifts for your team. We’re experts in the field of promotional products and apparel, and we consult with you on your goals while providing useful and high-quality products. You can get branded shirts, mugs, blankets, and more to gift to your clients and employees. Get in touch with us today to purchase in advance and get a head start on your holiday gifting.
Holiday Gift Buying Trends
Statistics show that the most popular holiday promotional products that companies are investing in and gifting to their employees include:
- Apparel (28%)
- Drinkware (8.4%)
- Writing utensils (6.6%)
- Bags and wallets (6.3%)
- Technology (5.6%)
So, if you’re thinking of holiday gift shopping, you should consider jumping on the trend and purchasing these commercial products for your clients.
Get Holiday-Ready with Ironmark
Get in touch with a promo expert at Ironmark today to get ahead of the game and start your holiday promotional gift shopping. We’re always eager to help with the design, production, and distribution of promotional products. Let's get you ready for the holidays right now!