Human beings are visual creatures, so naturally visuals play an important role in content marketing. Social media has become one of the best ways to build brand awareness, so using graphics in your social media connect with your audience. Here are some tips to consider when you're creating graphics for your social media posts.
Different graphics for different social media platforms
Each social media platform has different size and resolution requirements. Resolutions that work with Facebook might not work for Twitter or Instagram. However, you also need to consider that the same content will appear differently on each platform. For example, you have fewer characters on Twitter than on Facebook or Instagram, so your graphics have to really stand out to get the engagement you’re looking for.
Let your Logo be part of your graphics
The presence of your brand logo makes your graphics more recognizable and, therefore, easier to relate with. Logos help with recognition and brand engagement and you should try whenever possible to include your logo.
Fewer visual components
Creating busy graphics with a lot of visual content will discourage visitors and take away their appeal. The point of graphics is to deliver the message using shapes, colors and simple text. Simple is the best way to go when creating graphics.
Using high-quality photos
You should use high-quality photos that will attract people immediately. Your graphics are a reflection of your brand, and using low-quality images can appear sloppy and reflect poorly on your business. So the better the photos you have, the better.
There is a lot of visual content circulating on social media, and you need to have visuals that will engage with your audience readily. You don’t want to bore them! You should, therefore, use a variety of options, like photographs, infographics, picture quotes and charts to keep and hold your readers’ attention. Repetition of the same graphics will tire your audience.
In creating graphics, you should use colors that tell a story. Research shows that most customers make judgments about brands based on color, depending on the product. You should also use colors that reflect on your brand, and be consistent with them – you want your audience to remember you. Varying too much in your color scheme won’t allow your audience to develop an association between it and your business.
Typography is the art and style of making words legible and appealing. Selecting the right font to blend with your graphics can be hard, but when done well, it will increase brand engagement and will have a marked impact on how well your message is received. When selecting a font to accompany your graphics, you need to keep in mind how it will reflect on your brand. Sans-serif fonts are recommended for web graphics.
Contrast helps to enhance your graphics and make them stand out. Too little contrast, and your graphics appear flat – but too much contrast, they may appear cluttered. You can implement contrast by using elements with both light and dark colors.
Blending shapes and images
There are many online tools (like Canva) that help you create captivating graphics without the knowledge of Photoshop. You can use Canva to create graphics that incorporate text, shapes, and images resulting in high-quality images.
Remember that all of this effort is worth it! Creating beautiful, visually engaging content will help spread your message to a larger audience and will drive traffic from your social media pages to your website.
If you’re seeking more creative inspiration, or just want to get some expert advice, reach out to our creative team at Ironmark to help point you in the right direction.