Oh boy… someone in the marketing meeting just brought up Google Adwords, and you can't remember the last time you logged in. Well, now’s the time to study up and make sure you’re getting the most out of your Google Adwords experience.

Basically, Google has come up with the most effective, easily-measured and targeted forms of marketing. With Google Adwords, you can reach millions of people in a short time and get in front of an appropriate audience. You can also sell your goods and services to people all over the world. There are many things that you need to do when you are starting out. It can seem all-consuming and confusing, but fear not. This beginners guide will break it down for you.

Before you get started, make sure that you know how Adwords works so you can use your budget effectively. Familiarize yourself with some first foundations like placements, keywords, bids and quality score.

Advantages of Google Adwords for lead generation

You can…

  • Draw visitors who are looking for what you offer
  • Gain insight about your leads and their behavior
  • Rapidly appear on page one of Google results
  • Accomplish immediate keyword ranking and increase traffic
  • Grow your database of leads and market with other methods

Google Adwords for Newbies: Five Easy Steps

1. Build a list of keywords

These are phrases or words that you can use to activate your ad so it appears in search results. This can be the main term that describes your business. (You can create a spreadsheet and add the keywords to it as you continue reviewing your website.) Group together similar keywords are used on your website to start forming a jumping-off point. Avoid using generic key words – the more specific, the better. For example, use “affordable air conditioning” instead of “air conditioning.

2. Create a landing page

You have to send your traffic somewhere! The next thing to do is create a landing page for your different ads. You might create various landing pages, depending on the type of campaign you are running.

Primary structure of a landing page:
  • Heading
  • Attractive graphics
  • Business information
  • Services and product information
  • Testimonials
  • Benefits
  • Call to action

Targeting your landing page message with your Adwords copy will give you a high rate of conversion. The landing page target will also elevate your ad rank, lower your cost per click (CPC) and raise your average search result ranking position.


3. Avoid using the display network

While creating your first campaign, you will be asked to choose from:

  • Display network only
  • Search network only
  • Search and display networks

It is vital to understand the difference between the search and display networks. The display network is aimed toward people who are surfing websites that have content which is connected to your product and services. Your target clients are people who are actively looking for your products on Google. Therefore, the search network only will be best to start with.

4. Deliver a bid

You can manually set your offers or let Adwords can set them automatically. For newbies, the best choice is manual bidding for clicks because it will give you control over how your finance is being spent.

5. Let your ads ride, and optimize, optimize, optimize

In order to effectively understand how to optimize your ads and get more leads, you need enough data in your account. Once your ads have been running for two weeks, you can use that data to make informed decisions. Which ads are bringing in the most conversions from your landing pages? Which keywords? What time of day are people clicking on your ads? All these data points help you spend your dollars more effectively.

Use Google Analytics to study treasured insights into how your traffic is responding to your campaign. A high bounce rate will mean that you are receiving traffic, but have room for improvement.


This is just the beginning

Successful Adwords management is more than knowing some facts or being able to set a bid. If your company chooses to manage their pay per click (PPC), they should teach themselves on how to run an efficient PPC campaign. This can then take their business to a whole new level.

For more information on running a PPC campaign and how you can boost your company’s search ranking, please contact us at Ironmark. Find us online at Ironmarkusa.com or reach us directly at 888-775-3737.


Written by Jason Drecchio


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