Ironmark Blog | Samantha Philipson

Organizing Virtual Events

Posted by Samantha Philipson

Zoom, Slack, and working from home have taken on new importance, as people around the world switch to working remotely. At this time, virtual events have become the new norm....

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Topics: Event Management

Earn Online Marketing Certifications While Staying Home

Posted by Samantha Philipson

Don't let social distancing put a chokehold on your career path! While many marketing professionals are capable of working from home, at least to some extent, the COVID-19 ...

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Topics: Digital Marketing, COVID-19

Reopening Your Business after COVID-19

Posted by Samantha Philipson

Three Important Steps to Take Before Reopening Your Business following COVID-19 In the strange and unpredictable time of now, some areas of the country are taking baby steps ...

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Topics: COVID-19

How to Measure ROI on Your SEO

Posted by Samantha Philipson

"There's no such thing as bad publicity." That may be, but at the end of the day, we know that the bottom line (specifically new revenue generated) is our utmost goal with ...

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Topics: SEO, ROI, Inbound Marketing

5 Event Promotion Channels You Can't Overlook

Posted by Samantha Philipson

Have you started to think about this upcoming event season? Well, it's around the corner, and it's time to review your promotional arsenal. In the 21st century, event ...

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Topics: Event Management

Print Vendor Management: Best Practices

Posted by Samantha Philipson

In an era of all-encompassing digital frenzy, the importance of print materials may be underestimated. Print is an integral part of numerous marketing campaigns and business ...

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Topics: Print Marketing, Logistics