Ironmark Blog

Reid Broendel

Recent Posts

Feb 10, 2020

Direct Mail in the 2020s

Posted by Reid Broendel
Direct mail is one of the oldest and most effective forms of marketing, and it's now more effective than ever before. Think about it - we used to get stacks and stacks of ...
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Topics: Print Marketing

Jan 13, 2020

Book Binding For Beginners: Screw Binding

Posted by Reid Broendel
Screw binding is one of the most popular binding methods for books that need frequent updating. A major benefit of screw binding is that it's easy to add or remove pages, ...
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Topics: Print Marketing

Dec 03, 2019

Understanding Google’s Newest Update: Meet BERT

Posted by Reid Broendel
Google has enhanced its algorithm in a major way by releasing its latest natural language processing (NLP) iteration known as BERT. BERT is short for Bidirectional Encoder ...
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Topics: Web Development, Web Design, SEO, Industry News

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
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Topics: Branding, Inbound Marketing

Oct 24, 2019

Possibilities of Print: Die-Cutting

Posted by Reid Broendel
Both industry professionals and passionate crafts lovers often use die-cutting to create eye-catching and unique print projects. It’s about creating memorable images with ...
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Topics: Branding, Direct Mail, Print Marketing, Beginner Tips

Oct 09, 2019

Is Your Website Black Friday Ready?

Posted by Reid Broendel
The day after Thanksgiving has become one of the most significant shopping events of the year: Black Friday. Last year, Black Friday online sales increased by almost 24 ...
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Topics: Web Development, Web Design, Digital Marketing