Ironmark Blog

Reid Broendel

Recent Posts

Dec 03, 2019

Understanding Google’s Newest Update: Meet BERT

Posted by Reid Broendel
Google has enhanced its algorithm in a major way by releasing its latest natural language processing (NLP) iteration known as BERT. BERT is short for Bidirectional Encoder ...
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Topics: Web Development, Web Design, SEO, Industry News

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
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Topics: Branding, Inbound Marketing

Oct 24, 2019

Possibilities of Print: Die-Cutting

Posted by Reid Broendel
Both industry professionals and passionate crafts lovers often use die-cutting to create eye-catching and unique print projects. It’s about creating memorable images with ...
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Topics: Branding, Direct Mail, Print Marketing, Beginner Tips

Oct 09, 2019

Is Your Website Black Friday Ready?

Posted by Reid Broendel
The day after Thanksgiving has become one of the most significant shopping events of the year: Black Friday. Last year, Black Friday online sales increased by almost 24 ...
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Topics: Web Development, Web Design, Digital Marketing

Sep 12, 2019

Sponsored Content: How to Gel Well with Organic Content

Posted by Reid Broendel
Video killed the radio star, and the pop-up blocker killed the traditional method of online advertising. People crave authenticity, and this need for authenticity has led to ...
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Topics: Digital Marketing

Aug 12, 2019

Good Design vs Fast Design vs Cheap Design - Pick Two

Posted by Reid Broendel
Whether you are planning an important event or creating a marketing campaign for your business, design is a large part of the marketing process. Unfortunately, many people ...
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Topics: Design, Beginner Tips, Creative