Ironmark Blog

Lynne Kingsley

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Recent Posts

Jul 18, 2019

Which Comes First: Design or Copy?

Posted by Lynne Kingsley
It’s a question as old as time—or, at least, as old as modern industry. Design and copy are the two pillars that form all high-quality, consistent marketing and, as the ...
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Topics: Design, Print Marketing, Digital Marketing, Creative

Jul 10, 2019

What is the ROI of a High Quality Print Piece

Posted by Lynne Kingsley
For years, companies have battled between quantity and quality in everything they do. From marketing and prints, to employees and products, companies can never determine ...
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Topics: Print Marketing, Trade Shows, ROI

Jul 01, 2019

How to Boost Your Organic SEO

Posted by Lynne Kingsley
As a business or marketer, you know that SEO is the “bread and butter” of the marketing world. SEO is the reason for increased traffic, engagement, leads, and sales every ...
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Topics: Quick Tips, Digital Marketing

May 30, 2019

How to Run an Influencer Campaign

Posted by Lynne Kingsley
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...
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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

May 16, 2019

Flywheel vs Funnel: Which Method Works For Your Marketing?

Posted by Lynne Kingsley
For years, inbound marketing was often thought of as a funnel. ‘Top of the funnel’ made up the vast majority of site viewers and marketing and, as the funnel became more and ...
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Topics: Digital Marketing, Sales

May 08, 2019

Are You Maximizing the Lead Generation Power of LinkedIn?

Posted by Lynne Kingsley
Social media marketing is the way of the future for gaining connections and pre-qualified leads. But for many, social media marketing begins—and ends—with Facebook, Instagram ...
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Topics: Digital Marketing, Social Media Marketing, Sales