Ironmark Blog | Lynne Kingsley

Lynne Kingsley

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Which Comes First: Design or Copy?

Posted by Lynne Kingsley

It’s a question as old as time—or, at least, as old as modern industry. Design and copy are the two pillars that form all high-quality, consistent marketing and, as the ...

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Topics: Design, Print Marketing, Digital Marketing, Creative

What is the ROI of a High Quality Print Piece

Posted by Lynne Kingsley

For years, companies have battled between quantity and quality in everything they do. From marketing and prints, to employees and products, companies can never determine ...

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Topics: Print Marketing, Trade Shows, ROI

How to Boost Your Organic SEO

Posted by Lynne Kingsley

As a business or marketer, you know that SEO is the “bread and butter” of the marketing world. SEO is the reason for increased traffic, engagement, leads, and sales every ...

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Topics: Quick Tips, Digital Marketing

How to Run an Influencer Campaign

Posted by Lynne Kingsley

So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...

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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

Flywheel vs Funnel: Which Method Works For Your Marketing?

Posted by Lynne Kingsley

For years, inbound marketing was often thought of as a funnel. ‘Top of the funnel’ made up the vast majority of site viewers and marketing and, as the funnel became more and ...

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Topics: Digital Marketing, Sales

Are You Maximizing the Lead Generation Power of LinkedIn?

Posted by Lynne Kingsley

Social media marketing is the way of the future for gaining connections and pre-qualified leads. But for many, social media marketing begins—and ends—with Facebook, Instagram ...

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Topics: Digital Marketing, Social Media Marketing, Sales