Ironmark Blog | Lynne Kingsley

Lynne Kingsley

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Striking the Right Tone During the COVID-19 Crisis (With Examples)

Posted by Lynne Kingsley

There’s a lot of doubt in the air. Everyone’s feeling it. People are petrified, nothing is certain, and we are standing in the unknown. This is why those of us in marketing ...

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Topics: Digital Marketing, Social Media Marketing, COVID-19

Is Your Marketing Department Overworked? Signs and Solutions

Posted by Lynne Kingsley

Most employers are looking to make their employees more productive and get more work done. However, in today's culture of "more" - more results, more work, and more hours - ...

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Topics: Print Marketing, Digital Marketing

4 Design Tips for Email Marketing

Posted by Lynne Kingsley

While social media is an excellent way to connect with your target audience, you are 600% more likely to get a click-through on email than you are on social. And the number ...

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Topics: Digital Marketing

Is Print Still Dead? Research Says No.

Posted by Lynne Kingsley

In today's digital marketing landscape, it's common to hear the question, "Isn't print dead?" The answer is a resounding "no." Despite the digital revolution, traditional ...

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Topics: Print Marketing

Using SMART Goals in Your 2020 Marketing Plan

Posted by Lynne Kingsley

Before you know it, it will be 2020. It's time to put together those 2020 marketing goals you haven't had time to even think about. Right now, they're a little vague, and ...

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Topics: Quick Tips, Inbound Marketing

Implementing Lead Generation Strategies That Work

Posted by Lynne Kingsley

Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is ...

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Topics: Digital Marketing, Inbound Marketing