Ironmark Blog | Lynne Kingsley

Lynne Kingsley

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Is Print Still Dead? Research Says No.

Posted by Lynne Kingsley

In today's digital marketing landscape, it's common to hear the question, "Isn't print dead?" The answer is a resounding "no." Despite the digital revolution, traditional ...

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Topics: Print Marketing

Using SMART Goals in Your 2020 Marketing Plan

Posted by Lynne Kingsley

Before you know it, it will be 2020. It's time to put together those 2020 marketing goals you haven't had time to even think about. Right now, they're a little vague, and ...

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Topics: Quick Tips, Inbound Marketing

Implementing Lead Generation Strategies That Work

Posted by Lynne Kingsley

Today, consumer habits are constantly changing, and marketers have to change the way they market and sell to consumers and clients. The lead generation process is ...

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Topics: Digital Marketing, Inbound Marketing

Promo Products: Making Them Pop

Posted by Lynne Kingsley

Did you know that promotional products are the most effective way to prompt consumers to take action? Out of the 89 percent of consumers who received promotional products in ...

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Topics: Branding, Promotional Products, Product Placement

Graphic Design vs. Art

Posted by Lynne Kingsley

Graphic designers and artists both create visuals for the masses. While the two disciplines have some similarities, they are quite different. Learn the differences between ...

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Topics: Design, Branding, Creative

Possibilities of Print: Substrate Varieties

Posted by Lynne Kingsley

Substrates have adapted to digital presses through the use of various resources that ensure compatibility. Substrates have evolved to meet specific printing demands, making ...

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Topics: Print Marketing, Promotional Products, Manufacturing