Ironmark Blog

Lynne Kingsley

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Recent Posts

May 30, 2019

How to Run an Influencer Campaign

Posted by Lynne Kingsley
So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...
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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing

May 16, 2019

Flywheel vs Funnel: Which Method Works For Your Marketing?

Posted by Lynne Kingsley
For years, inbound marketing was often thought of as a funnel. ‘Top of the funnel’ made up the vast majority of site viewers and marketing and, as the funnel became more and ...
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Topics: Digital Marketing, Sales

May 08, 2019

Are You Maximizing the Lead Generation Power of LinkedIn?

Posted by Lynne Kingsley
Social media marketing is the way of the future for gaining connections and pre-qualified leads. But for many, social media marketing begins—and ends—with Facebook, Instagram ...
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Topics: Digital Marketing, Social Media Marketing, Sales

Apr 30, 2019

Google Analytics for Busy People

Posted by Lynne Kingsley
In this world of technology, digital marketing is one of the most effective ways for most companies to increase conversions....
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Topics: Digital Marketing, Beginner Tips

Apr 22, 2019

11 Graphic Design Terms You Need to Know

Posted by Lynne Kingsley
Remember back in school when you had to learn your vocabulary words? You might have griped and groaned a little bit, but now you’re happy you know words like ...
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Topics: Design, Creative

Mar 28, 2019

Keeping Your Multiple Locations’ Branded Marketing Materials Consistent

Posted by Lynne Kingsley
Imagine using a different name everywhere you go. The people at the post office think you’re Joe, while the bank staff thinks your name is Pete. When you go to your favorite ...
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Topics: eCommerce