Ironmark Blog | Lynne Kingsley

Lynne Kingsley

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PURLs of Wisdom: How to Track Your Mailing's Success

Posted by Lynne Kingsley

In both print and digital marketing, personalization is important for retaining clients and acquiring new ones. While personalized deals and event invites are both viable ...

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Topics: Direct Mail, Print Marketing, Digital Marketing, ROI

Ironmark Announces Promotion of Matt Marzullo to President

Posted by Lynne Kingsley

(Annapolis Junction, MD – August 7, 2019) – Ironmark, an image company and leader in business communications services, announced today that Matt Marzullo, who has served as ...

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Topics: Ironmark News

Which Comes First: Design or Copy?

Posted by Lynne Kingsley

It’s a question as old as time—or, at least, as old as modern industry. Design and copy are the two pillars that form all high-quality, consistent marketing and, as the ...

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Topics: Design, Print Marketing, Digital Marketing, Creative

What is the ROI of a High Quality Print Piece

Posted by Lynne Kingsley

For years, companies have battled between quantity and quality in everything they do. From marketing and prints, to employees and products, companies can never determine ...

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Topics: Print Marketing, Trade Shows, ROI

How to Boost Your Organic SEO

Posted by Lynne Kingsley

As a business or marketer, you know that SEO is the “bread and butter” of the marketing world. SEO is the reason for increased traffic, engagement, leads, and sales every ...

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Topics: Quick Tips, Digital Marketing

How to Run an Influencer Campaign

Posted by Lynne Kingsley

So you’re a marketer thinking about creating your first influencer campaign. Don’t worry, you’re not alone. Influencer campaigns continue to rise in popularity every year, as ...

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Topics: Digital Marketing, Social Media Marketing, Inbound Marketing