Ironmark Blog

Katina Charles

Recent Posts

Feb 10, 2017

HOW TO CREATE SPONSORSHIP PACKETS THAT SELL THEMSELVES

Posted by Katina Charles
Event sponsorship is one of the most untapped marketing channels in the U.S. Done well, it offers a significant and unmistakable opportunity for businesses to achieve a host ...
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Topics: Print Marketing

Feb 07, 2017

5 PROMOTIONAL GIFTS THAT LEAVE A LASTING IMPRESSION

Posted by Katina Charles
There are literally thousands of different promotional items available. They range from traditional wall and desk calendars to more personalized products like mugs and ...
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Topics: Promotional Products

Feb 03, 2017

Which Boosts My Site Rank: SEO Rich vs. Unique Content?

Posted by Katina Charles
Search engine algorithms (SEO) frequently change.  Just when you think you’ve nailed it, Google updates the algorithm that can totally change previously set SEO plans. With ...
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Topics: Digital Marketing

Jan 31, 2017

What’s in a Bind? 4 Types of Book Binding – Pros and Cons

Posted by Katina Charles
There are at least a dozen methods of binding, and there are unique pros and cons to each depending on the purpose of the document. Some bindings are more durable than ...
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Topics: Print Marketing

Jan 27, 2017

8 CAMPAIGN-CRUSHING DIRECT MAIL BLUNDERS : AVOID THEM

Posted by Katina Charles
A direct mail campaign can result in a lot of sales if it is carried out in a proper manner – or it can be an expensive flop if things go wrong.  Here are common mistakes ...
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Topics: Direct Mail, Print Marketing

Jan 16, 2017

The value of event signage

Posted by Katina Charles
The value of event signage cannot be understated. Have you ever attended an event and had no idea if you were in the right place or how to get where you needed to be?...
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Topics: Event Management, Logistics