Ironmark Blog | Chris McCready

6 Tips for Planning a Multi-Channel Campaign

Posted by Chris McCready

With any marketing campaign, it’s best to start prepared and be consistent. However, this is more difficult than it seems. Even after mastering a marketing campaign for a ...

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Topics: Print Marketing, Digital Marketing, Social Media Marketing, Inbound Marketing

Basic Tips to Maximize Your Google Ads Budget

Posted by Chris McCready

As a marketer, it’s no doubt that you know how important Google Ads can be for promotion and marketing of your services or products. However, creating a Google Ads strategy ...

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Topics: Digital Marketing

Do I Know You? Using Personalization Without Being Creepy

Posted by Chris McCready

You’re out to lunch with some friends when you run into an acquaintance. You start to introduce this person to your friends, only to realize you don’t remember the guy’s ...

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Topics: Digital Marketing

How to Choose a Designer Whose Style Matches Yours

Posted by Chris McCready

Picture this: You are about to get married, and you hire a designer to make a dress or tux for the special day. You’re a pretty traditional guy or gal, so you’re surprised ...

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Topics: Design, Creative

Ironmark Picks: Top 5 Love-Themed Video Ads for Valentine’s Day

Posted by Chris McCready

You may know that today is Valentine’s Day. If we just reminded you, why are you still reading this post?! Go get your S.O. a gift, the rest of us will wait. Just come back ...

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Topics: Digital Marketing

Amazing Ways to Integrate Print into Your Digital Campaign

Posted by Chris McCready

“Online killed physical advertising,” they said. “No one cares about print mailers anymore,” they said. Well, they are WRONG! Besides that, who is “they,” anyway?...

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Topics: Print Marketing, Digital Marketing