So, October is breast cancer awareness month (in case you’ve been under a rock for 25 years).

Yep, the famous pink ribbon has been the emblem to promote breast cancer awareness every October since the early 90s.

Why? Over 230,000 new cases of invasive breast cancer are diagnosed among women each year in the United States. Breast cancer is the most commonly diagnosed and the second-most fatal cancer in women, after lung cancer. Source.

Your company will be hard-pressed to not have someone in its inner circle affected by this rampant disease. As such, you – along with most companies (especially hospitals, public health organizations, and the like) – will want to show support by promoting information, prevention ideas and awareness of the cause.

We are merely weeks away! Is your company ready for #Pinktober?

HERE ARE FIVE EASY WAYS YOUR COMPANY CAN GET INVOLVED:

1. GET PREVENTION INFORMATION OUT TO CLIENTS, PATIENTS AND/OR EMPLOYEES.

Linking your company to prevention is a great way to advocate for the cause while bringing goodwill to your brand. For example, you can imprint your logo on these pocket sliders, which feature breast cancer facts and information about exams, risk factors, mammograms and self-exams. This interactive slide chart has great tips to keep women ahead of the game. Find more information on these pocket sliders and other great breast cancer promo items here.

Breast Cancer Awareness - Ironmark, Annapolis Junction, MD

2. INCREASE AWARENESS THROUGH FUN, ATTENTION-GRABBING GIVEAWAYS.

Though breast cancer is an incredibly serious disease, finding fun ways to promote awareness has been extremely effective. Nothing says fun like this silly pink mop-head stylus/pen featuring the pink ribbon and your company’s logo. This baby grabs attention like no other – and kids love them! They give the opportunity to talk to young people about the disease and the importance of prevention and advocacy. Find more fun items here.

3. SHARE BREAST CANCER FACTS AND PREVENTION INFO ON SOCIAL MEDIA

Social media is a wonderful way to get the word out about Breast Cancer Awareness. Many companies get creative on Instagram with funny photos and memes. While others prefer to arm their followers with information, prevention and ways to help victims and families. As such, we have put together 31 Tweetable Facts for #Pinktober which includes a fact-a-day for each day in October. Make sure to share these and get the word out about breast cancer awareness!

4. GIVE A GIFT THAT PROMOTES BREAST CANCER AWARENESS BEYOND OCTOBER

People are diagnosed with breast cancer all year round; researchers are looking for a cure around the clock. So, although it’s great to make a pink splash in October, it’s important to support breast cancer charities at other times of the year. By giving a gift that lasts (like this organic pink tote bag bundle) to clients, patients and employees, it raises the awareness at times when people are less likely to support breast cancer. The gift that keeps on giving! Find out more here.

GET WEEKLY MARKETING INSIGHTS

5. ORGANIZE A TEAM FOR A WALK, RUN OR EVENT-BASED FUNDRAISER

Your company can promote itself while giving employees the great feeling of being part of a cause. There are various worthy breast cancer awareness charities that help companies organize teams for fundraising toward a cure for breast cancer. Or you can contact our neighbor in Columbia, the American Breast Cancer Foundation to plan your own fundraiser! While your team is promoting the event, they can give away promo products with your company’s name and logo on it, aligning your brand with a very worthy cause.

Check out our range of fantastic promotional products to help raise awareness for your business and for breast cancer awareness. Our sales team will be happy to help set you up with the perfect item that best suits your company’s personality and priorities.

Written by Lynne Kingsley

Find me on:

Similar Articles