Ironmark Blog

Dec 11, 2019

The Rapidly Shifting Digital Landscape: What Are the Top 4 Marketing Trends for 2020?

Posted by Samantha Philipson
Your business doesn't stay the same, and neither do the marketing channels and tools available to help it reach its goals. If there's one constant in business and marketing, ...
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Topics: Digital Marketing

Dec 06, 2019

4 Surefire Signs That You Should Redesign Your Website

Posted by Samantha Pace
In most cases, your business website is the first point of contact between you and your existing, as well as prospective, clients. Sites that allow easy navigation and ...
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Topics: Web Development, Web Design

Dec 03, 2019

Understanding Google’s Newest Update: Meet BERT

Posted by Reid Broendel
Google has enhanced its algorithm in a major way by releasing its latest natural language processing (NLP) iteration known as BERT. BERT is short for Bidirectional Encoder ...
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Topics: Web Development, Web Design, SEO, Industry News

Nov 25, 2019

Best Practices of Developing Brand Consistency

Posted by Reid Broendel
Every brand has (or should have) a brand identity. Brand consistency refers to keeping all messaging consistent with that identity. This ensures that the company will ...
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Topics: Branding, Inbound Marketing

Nov 21, 2019

The Utility of Promotional Apparel

Posted by Blake Leppert
Did you know that promotional apparel is one of the hottest marketing trends right now? Brands of all sizes are getting in on the fun. If you’re new to the world of ...
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Topics: Branding, Print Marketing, Promotional Products

Nov 13, 2019

Planning Corporate Conferences

Posted by Samantha Philipson
Corporate conferences are a valuable opportunity to grow brand awareness, find new partnerships, and grow your customer base. Planning corporate conferences requires ...
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Topics: Event Management, Trade Shows